Becoming a Bridal Consultant

I’ve been writing this blog for two years now, but I’ve only just realised that I’ve barely introduced myself! I reckon it is about time that I told you about myself, my background and explain why I’m qualified to write all these articles about wedding dresses! My name is Catherine Massey, and I am 32 years old.  I have been running the family bridal boutique for the last nine years, and just so you know ‘bridal’ was never my plan!

Catherine Massey, Cathedral Gowns

My mum and aunt decided to open the boutique when I was 18 and in the midst of my A-level exams.  To tell you the truth, I barely even noticed. I took myself off to university in England and four years later, after completing my degree (BSc Hons Communications & Society from the University of Leicester), I moved home with the plan to get a job in PR in Belfast. It was the middle of August aka bridal mad season, and mum was run off her feet and needed a hand, so I went to work with her. That was 9 years ago!

Cathedral Gowns, shop front

Somehow I got the bug for bridal and it turned out that I was actually pretty good at it. It’s bizarre to think how this all came about by pure accident, but somehow everything I had studied had somehow led me to be doing this.

My favourite subject at school was history of art and I can hardly believe now how much that prepared me for what I am doing – I reference something I learned there nearly every day. And as for my degree… I use it all the time, especially my marketing and PR skills.  However, more than anything, it was the film studies portion of my degree that informs my decisions regarding looks, details and accessories the most. If you’ve ever had an appointment with me you’ve probably heard me get excitedly geeky about ‘old hollywood’ and the imagery of ‘film noir’. Even just today I told a girl how her look in a particular dress was very ‘Veronica Lake’ and described the kind of way she should wear her hair.

Cathedral Gowns, wedding dresses on a rack

Sometimes it feels like fate brought me here. One of my first bridal clients was a girl I went to primary school with, her name is Katrina. During her time visiting us she told me how she’d always known that this is what I would be doing when I grew up.  Apparently all I ever did at school was draw dresses – if I wasn’t going to be a designer she was sure I was at least going to be doing something in the fashion realm!

I started out as a bridal consultant, but as time has progressed, mum passed on more and more responsibility on to me and now I am running the boutique and take care of everything except the accounts. I get to go to trade shows, meet the designers and buy our dresses.  Whilst I enjoy all those adventures the part I love the most is meeting brides and introducing them to their dream dress!  There is nothing quite like the buzz of suggesting a dress to a girl, and watching her fall in love with it. I never thought a job could be so fulfilling but I genuinely leave the boutique every day with a smile on my face, and I never dread having to go to work!

Article by Catherine Massey

Catherine has been writing Bi-Weekly Article for us since the 8th May 2012 and is our very talented Bridal Specialist. Catherine is a Bridal Stylist for their family Bridal Boutique, Cathedral Gowns. Find them onlineat http://www.cathedralgowns.com or on Facebook.

Any questions, email catherine@thebeautycloud.co.uk

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