This month I wanted to write about something that I’m sure might ruffle a few feathers and that the wedding magazine industry probably won’t like. I want to dispel this myth, and the associated pressure, of there being ‘the one’ perfect wedding dress and a ‘magical’ moment when you find it! I’ve noticed it a lot in bridal magazines – they like to talk about how you’ll ‘just know’ when you find your wedding dress, but in my experience this doesn’t happen very often, and creating and pushing this expectation is unrealistic, unfair and dangerous.
I’ve succumbed to it myself – I’m sure past adverts on our website have referred to it, but after nine years in the industry I can see that it is kind of bullsh*t. The whole bridal industry is centred around trying to help girls track down the elusive, heaven sent, perfect dress! But in reality there are any number of gowns that would be brilliant options for each bride, it really is just about coming to the point where you feel like you’ve seen enough options and are happy to purchase the one you’re standing in.
There isn’t any other garment so over analysed as the wedding dress, so describing that moment of finding it in fairytale-esque terms just puts even more pressure on what should be a fun and easy process. It’s kind of ridiculous if you think about it. I have witnessed this fallacy ruin the bridal shopping experience for so many girls. It frustrates me so much to see a girl stand in a dress staring at her reflection, clearly loving what she sees, who then decides that this dress cannot possibly be ‘the one’ because her mum hasn’t cried and she doesn’t have butterflies!
Now don’t get me wrong, plenty of girls have that exact reaction but they are few and far between. And for those girls who haven’t and won’t have it, hearing about it just makes them feel like there is something wrong with them or that they haven’t fully had a bridal experience, that somehow they’ve been short-changed. Can you imagine how it must feel to be trying on wedding dresses and waiting for this fabled moment where the heavens will open and the angels sing! Wedding dresses aren’t magical, and waiting for one to make you cry or feel like a bride is one of the most unfair pressures to put on yourself. I’ve witnessed friends – rational sensible girls – crumble under this ridiculous pressure and ultimately taint their experience of trying on pretty dresses.
So please girls, as part of your preparation to try on wedding dresses, take a step back and see that the only important thing about wedding dresses is that you like it! I really want to see girls approach wedding dress shopping with way less pressure – don’t let the ‘perfect wedding’ bullies ruin it for you.
Article by Catherine Massey
Catherine has been writing Bi-Weekly Article for us since the 8th May 2012 and is our very talented Bridal Specialist. Catherine is a Bridal Stylist for their family Bridal Boutique, Cathedral Gowns. Find them onlineat http://www.cathedralgowns.com or on Facebook.
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